{"id":9455,"date":"2022-10-17T08:19:33","date_gmt":"2022-10-17T04:49:33","guid":{"rendered":"https:\/\/saeedroyande.com\/?p=9455"},"modified":"2025-09-15T12:11:52","modified_gmt":"2025-09-15T08:41:52","slug":"identifying-customers","status":"publish","type":"post","link":"https:\/\/saeedroyande.com\/en\/identifying-customers\/","title":{"rendered":"Identifying customers and communicating more effectively with them"},"content":{"rendered":"<p>Despite the vast advances in marketing, unfortunately, many businesses are still not familiar with the new ways of communicating with customers. If I want to talk about my personal experience, I can point to some stores that I buy from regularly; I mean the indifference of the seller&#8217;s behavior towards a loyal customer (me), and an ordinary customer who just enters the store for the first time. I said to the seller: &#8220;I come to this store every month to buy, but you don&#8217;t know me! And as a result, you treat everyone the same way!&#8221;<\/p>\n<p>It should be said that it is not possible to measure all customers with the same scale and pattern and to have the same behavior with all of them; This model may have worked for any reason in the past, but today it will not be effective and profitable at all; Know that your excellent and regular customer expects a different behavior. And of course, a normal customer, a very good customer, and a loyal customer have major differences from each other.<\/p>\n<p>Many new and novice business owners ask me why the number of my customers is decreasing over time?! Have I made a mistake in marketing or investing?! &#8211; Not necessarily&#8230; because I must say that one of the important reasons for the decrease in the number of customers is the lack of identification and communication with them.<\/p>\n<p><video poster=\"https:\/\/saeedroyande.com\/wp-content\/uploads\/2022\/10\/identifying-customers-and-communicating-more-effectively-with-them-english-cover.jpg\" preload=\"metadata\" controls=\"controls\" width=\"100%\" height=\"auto\"><source src=\"https:\/\/video.saeedroyande.com\/webm\/identifying-customers-and-communicating-more-effectively-with-them.webm\" type=\"video\/webm\" \/><source src=\"https:\/\/video.saeedroyande.com\/mp4\/identifying-customers-and-communicating-more-effectively-with-them.mp4\" type=\"video\/mp4\" \/><track src=\"https:\/\/saeedroyande.com\/wp-content\/uploads\/2022\/10\/identifying-customers-and-communicating-more-effectively-with-them-english.vtt\" label=\"English\" kind=\"captions\" srclang=\"en\" default=\"\" \/><\/video><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the vast advances in marketing, unfortunately, many businesses are still not familiar with the new ways of communicating with<\/p>\n","protected":false},"author":6,"featured_media":9464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101],"tags":[],"class_list":["post-9455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en"],"_links":{"self":[{"href":"https:\/\/saeedroyande.com\/en\/wp-json\/wp\/v2\/posts\/9455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saeedroyande.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saeedroyande.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saeedroyande.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/saeedroyande.com\/en\/wp-json\/wp\/v2\/comments?post=9455"}],"version-history":[{"count":1,"href":"https:\/\/saeedroyande.com\/en\/wp-json\/wp\/v2\/posts\/9455\/revisions"}],"predecessor-version":[{"id":13392,"href":"https:\/\/saeedroyande.com\/en\/wp-json\/wp\/v2\/posts\/9455\/revisions\/13392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saeedroyande.com\/en\/wp-json\/wp\/v2\/media\/9464"}],"wp:attachment":[{"href":"https:\/\/saeedroyande.com\/en\/wp-json\/wp\/v2\/media?parent=9455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saeedroyande.com\/en\/wp-json\/wp\/v2\/categories?post=9455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saeedroyande.com\/en\/wp-json\/wp\/v2\/tags?post=9455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}