Are you the first person in your market and you have the first place? It destroys your mediocrity. Of course, you cannot be the first in everything, but you can be unique in one thing. For example, Ford, which for many years was the first manufacturer of official cars, made the same mistake, that is, with the same brand, it produced ordinary and heavy machines and lost its position. Now Benz is in the first place in the production of official cars.
Being first place has a two-step process with two completely different strategies: one, climbing the peak and two, staying at the peak.
Why is the Coca-Cola brand more than a hundred years old, which has the first place in mind and sales? And what are the advantages of being the first? Being one in different economic conditions such as boom, recession or crisis period has advantages:
It makes the most profit, it has the most market share, is constantly gaining new customers and has the highest amount of liquidity among competitors.
For example, Nutella, Do you think sales of this product will decrease during the economic recession? No; Experience has proven to sell twice as well. You need to find something in your work that you are unique in. So if you do not find something, please let it go.
You can use the famous slow and continuous formula to be the first. Of course, first taking time. And there were very, very few who reached it in a short time, remember that mediocrity destroys you.