What is Brand Architecture
Brand architecture refers to the structure and presentation of a company's brand portfolio to various audiences, including consumers, b...
16 Nov
Blog
15 Nov
What is Brand Book
Have you ever wondered how certain firms manage to build a distinctive and unforgettable identity that sets them apart from their compe...
14 Nov
What is Brand Strategy
A brand strategy is an organization's long-term approach to building and maintaining a strong brand name. A brand is more than just a l...
08 Nov
Globalization and its significance to business
The term "globalization" refers to the growing economic, political, social, and cultural ties between people and places all over the wo...
07 Nov
Why Your Loyalty Program Might Be Losing You Money
Is there a customer loyalty program at your company? You could assume you're rewarding your customers and enticing them to return if th...
06 Nov
Working in the Digital Economy
Have you ever been curious about life in the information technology sector? E-commerce, cloud storage, AI, and blockchain are all examp...
02 Nov
Political Economy and Economic Sociology
The economy is not something that happens by itself. It was made by humans and influenced by power dynamics, social norms, and cultural...
01 Nov
Legal Aspects of Public and Corporate Finance
Raising and managing cash for public and private organizations is the focus of corporate finance law, a dynamic and intricate area of l...
29 Oct
Economics of Education in Developing Markets
When it comes to promoting global prosperity and improving people's quality of life, education is unrivaled. It has the potential to im...
25 Oct
The connection between politics and economics
Both politics and economics can be viewed as branches of the social sciences because of their focus on human interaction and the decisi...