The Rise of E-commerce and its Effects on Traditional Retail
The way consumers purchase has seen a dramatic transformation in the last several years. The growth of online shopping has changed the ...
20 Jan
Marketing
09 Jan
The Impact of Social Media on Consumer Behavior and Market Trends
We can't imagine modern life without social media in our always-on, globally-connected society. We no longer communicate, share informa...
04 Dec
Microeconomic Applications in Marketing
Staying ahead of the competition in the dynamic and ever-changing world of marketing necessitates a thorough understanding of customer ...
03 Dec
Customer Loyalty
In today's extremely competitive business world, building and maintaining a loyal customer base is more crucial than ever. Customer loy...
02 Dec
What is Customer Journey
Every time a customer interacts with a brand, from the time of first learning about that brand through post-purchase follow-up, is part...
20 Nov
What is Customer Retention
The term "customer retention" refers to a company's capacity to keep its clientele for an extended length of time. It's a major determi...
19 Nov
What is Brand Identity
Your company's brand identity is its public persona. It goes beyond a simple emblem or catchphrase. Who you are, what you do, and how y...
18 Nov
Applied behavioral economics in marketing strategies
The field of research known as "behavioral economics" examines how human emotions and psyches influence economic and monetary choices. ...
16 Nov
What is Brand Architecture
Brand architecture refers to the structure and presentation of a company's brand portfolio to various audiences, including consumers, b...
15 Nov
What is Brand Book
Have you ever wondered how certain firms manage to build a distinctive and unforgettable identity that sets them apart from their compe...