What is Brand Strategy
A brand strategy is an organization's long-term approach to building and maintaining a strong brand name. A brand is more than just a l...
14 Nov
Marketing
07 Nov
Why Your Loyalty Program Might Be Losing You Money
Is there a customer loyalty program at your company? You could assume you're rewarding your customers and enticing them to return if th...
13 Aug
The Ultimate Guide to Marketing Plan
A marketing plan is a working document that details the promotional approach a business will use to attract new customers and expand it...
07 May
Will your competitive advantage work in other markets?
Having a competitive advantage can increase the value of a firm and its shareholders because of the specific advantages it has over its...
27 Apr
Why does praising the competition benefits your brand?
Many brands may provide comparable products, services, or functions. Brand competition is an important consideration when developing ma...
04 Apr
Closing the gap between digital marketing spending and performance
Marketing in the digital realm moves at lightning speed, necessitating regular revisions to stay up with the dynamic nature of search e...
17 Oct
Identifying customers and communicating more effectively with them
Despite the vast advances in marketing, unfortunately, many businesses are still not familiar with the new ways of communicating with c...
10 Oct
Cycle of economic development; Dos and don’ts
In the cycle of economic development, you shouldn't be satisfied with only one product. Some people say: "I produce a product, and I...
24 Jul
What is a digital marketing coach?
A digital marketing consultant is an outside advisor who focuses on using online marketing channels to get leads and make more sales. D...
20 Jun
Entrepreneurs and personal branding
Entrepreneurs are increasingly concerned with building their personal brands. Nearly 2 million results pop up when you type in "persona...