What do you think of when it comes to the Audi car? What if the name Volkswagen comes up? Did you know that these two products are produced in one factory? But as it comes to the customer with two completely different mindsets.
First, creativity has given way to position building, and it is effective if it pursues the goal of positioning. Second, companies are expected to offer their products in two categories in the future which means you are either one or two.
Your product or service is either A or B. To build a position, you have to look inside the company from an external perspective, and do everything in a way that fits your position. There are a number of points in this case that should be well considered. Find your own specialized position, instead of being a French wrench (versatility). Like Levis, a manufacturer of denim (jeans clothes).
Spend the amount of money you have on a city and purposefully, instead of spending less in several different cities. When you are trying to get a position, examine to see if you can maintain that position for 10 years, Like CREST.
Avoid face-to-face competition in positioning, remember that weak companies are always in competition, the last and most important point about positioning is that the background and number of employees do not matter at all. Rather, the common characteristic of the number one winners is courage and leadership. It’s important that when everyone pulls away. They enter the field, spend and do not wait