What do you think is the new approach to marketing and advertising? We had a major shift from an advertising-driven market to PR-oriented marketing. You can convey your advertising message indirectly to your audience with the help of mass media.
Why is public relations more important than advertising today?
In the new marketing cycle, information must begin first, and gradually after achieving the initial goals of public relations, Plan advertising for it.
The important thing is that the advertising stage in marketing should not be underestimated. An advertising program with a strong brand that can live up to its advertising commitments, so please do not advertise if you are not able to make a commitment.
The important thing about advertising is its staggering costs, which is important to have a practical purpose and increase the company’s sales—an example of General Motors, which spent a lot of money on advertising in the 1990s. But the company’s sales were 30 to 40 percent lower than its rival, Ford.
Many times the staggering and aimless costs of advertising cause a company to go bankrupt
Kmart, for example, spent more on advertising than its rival, Walmart. What happened? It just went bankrupt. There are several companies that have become successful brands with a public relations approach.
For example Microsoft, Google and Starbucks. It is interesting to know that the advertising costs of these companies were very low compared to other brands. Remember that today’s commanders do not take part in the war with yesterday’s weapons, so first the PR and then the ads.