In the 1340s, Iran had the highest economic growth after Japan for about ten years; at the same time, the country’s inflation rate for the same period of time was single-digit and under 2 percent. It is interesting to know that in the 1350s, the Iranian rial was one of the world’s most reliable currencies for about 5 months, which could be used as a currency reserve in the central banks of the world! Can you imagine what happened to Iran’s resources, potential, and industries? The answer is in two important parts of our economy; macroeconomics, which is related to the management and economic policies of the country; and our discussion is about the micro economy and deals with businesses, consumer markets, households, and enterprises.
Before this, you should know that success in developed countries with developing or poor countries is like playing football on dirt, asphalt, or grass. Each of them requires its own patterns and strategies; Differences that you should know and be careful of.
Success in inflationary countries
In countries like Iran, Turkey, and Brazil, where inflation is between two and three digits, the strategies will not be effective in the long run; Especially in Iran, where inflation is between 40 and 60 percent. Of course, this rate may be higher in some industries. So I can definitely say to the Iranian entrepreneur who has focused all of himself and his company on the survival strategy that at the end of the year he lost about 40 to 60% of his assets! Focusing too much on a defense plan or survival strategy has heavy costs for you and others that may not be compensated.
Coming up with brilliant ideas together for success in a crisis economy
Choosing the right strategy
Having the right strategy, strategic planning, market strategy, strategic product, and strategic actions can lead you to sustainable success in the first place and then to exponential growth. Strategy, as defined by today’s economy, means to put aside any work and action that you did a week or a month ago, and instead replace them with the work that will create the most impact and efficiency in all sectors for you. Of course, don’t forget that we don’t mean incompatible growth, but healthy growth.
For example, South Korea has 5 strategic industries that have made a major contribution to economic growth in this country. So it is better to pay close attention to all the strategic measures we have mentioned. Such as ideas, products, and strategic plans.
What is an offensive strategy?
Many of the world’s important economies and successful and large businesses have achieved important successes by using an aggressive strategy; Like America and Japan. Contrary to the survival strategy, the aggressive strategy is designed and established to gain more share and multiple growths, to obtain more sources of profit and income in different eras. This strategy does not pay attention to the previous ones and goes to acquire new markets, new resources, and new assets. It can be said that with this strategy model, you can turn a period of recession and crisis into a period of economic prosperity.
The female hand holds falling cubes on the table
Innovation
It is interesting that a country like Mexico, which is on the path to developing countries like Iran, has a distinguished rank in the field of innovation and creativity in the world; But unfortunately, our country ranks very low. The advanced countries of the world are always at the forefront of innovation, and successful multi-billion dollar companies such as Google, Microsoft, and Meta depend heavily on their innovation and ideation departments. Of course, as an entrepreneur, note that before starting the innovation process, you must make the necessary optimizations, and then start creating new things that have not existed before.
The money is in innovation-driven countries
Wealth is waiting for countries that value innovation for the benefit of society. Of course, I hope that one day our country will have the top rank in the innovation sector in the world; and use the capacities of his economic and managerial geniuses in an excellent way.
The importance of marketing
It is interesting to know that our country and the people of the society also have a major weakness in marketing. Weakness in presenting a proper image of Iran, introducing the country’s companies and businesses, national geniuses, spiritual capitals, etc. Because it seems that the public opinion of our society considers marketing only as a cost; while the right marketing is considered an investment. Suppose if you put your capital in real estate or digital currency, you would earn up to 80% in a one-year period; but the same investment in product marketing will bring you 300-500% profit. You should stop using old and outdated marketing and replace it with modern marketing. Also, don’t see marketing from a cost-oriented perspective; rather, you should learn that proper marketing is an investment.
People in financial crisis
Marketing’s relationship with development is quite direct
Unfortunately, the weakness of many entrepreneurs in our country is in basic and correct marketing; it means either they don’t invest enough in it, or they work with wrong, old and obsolete models. Surveys show that most failed or bankrupt businesses had a strong weakness in marketing and developing new markets. For example, they had put 80% of their resources into production, while from a correct and principled point of view, they should have invested the same amount in the marketing and development of their own brand. Or they did not consider short and long-term return on investment (ROI) costs.
Who can help you?
You are not supposed to know everything and do everything yourself. A professional mentor can provide you with effective and practical guidance to distinguish the right and wrong ways. And as friendly advice to new entrepreneurs, I can say that without proper marketing you cannot achieve real success and ultimate peace of mind. If you are new and cannot learn it, you can get help and advice from a marketing mentor. But I promise you that no other way except powerful and correct marketing can help you and your product development.
The bitter experience of the world’s business giants
The world’s big business giants like Nokia and Kodak got involved in a wrong mental paradigm and that was too much confidence in themselves, the product, the company, and the brand. Instead of keeping an eye on new trends and changes, they spent their time dealing with old projects, old methods, and old products.
– For example, when the international community clearly supports renewable and clean fuels and makes large and numerous investments in this direction, placing most of the country’s capacity on fossil fuels can be a harmful action. Because we may shoot ourselves with the gun in our hand!
– Or like Kodak, which achieved digital sensor technology before any other film and photo company; but by insisting on an earlier analog product and technology, it fell far behind Canon and Nikon. You must be able to quickly move your production, infrastructure, and resources to the new and updated product before, it’s too late and stays ahead of your competitors.
Money bag with the words financial crisis
A “product” can destroy you!
Of course, it should be said that we should not insist too much on a product; like a mistake that Nokia made and despite being the largest mobile market in the world, it did not give up its old model, and eventually gave its place to Apple and Samsung.
Replace false beliefs with true beliefs
Be careful not to get involved in the wrong paradigms of your mind; Believing and thinking that your beliefs and thoughts are right is a wrong attitude and you should put it aside. A little flexibility, a little advice, and a little guidance can save you. It is very important to believe in this principle: a true entrepreneur can save his life and others.