Michael Gerber, one of the biggest business coaches in the world, owes most of his fame to his opinions in the field of “franchising”; you can hardly find someone like him whose practical opinions have led to the development of the way of establishing and managing franchises.
He was and is one of the staunch opponents of “working hard”; Gerber believes that for noticeable growth and progress in life and business, there is no need for hard work and daily exhaustion; Rather, the way to your success goes through the path of entrepreneurship and several thousand times growth!
In this seminar, Michael Gerber uses the example of “Ray Kroc” and states that: “Ray Kroc knocks on any door to get the necessary money to buy McDonald’s; what did he really see in this brand that he was so eager to get?! Yes, that’s right, the answer is scalability.”
Years have passed since that time and businesses have undergone major changes and many crises, all of which somehow managed to overshadow the nature of business and the global market. Well-known and important coaches and consultants such as Michael Gerber always emphasize that you can experience astronomical growth in any situation; it is only important to take your steps correctly with the help of professional guides and business coaches.