One sentence caught my attention a lot: If you are not big, be smart. The Swedish giant, IKEA, which invented the big box, with 424 stores in 52 countries started setting up small shops. After World War II, all countries pursued economic progress. It was during these years that chain stores proliferated. And people’s purchasing power went up, in short, society wanted a bigger share in everything. Department stores, massive warehouses, mass production, and anything else that could meet this demand permanently.
During these years, mass marketing was formed. Which led to over-consumption. It was during this period that local markets became national markets. Most brands agree that you have to be huge to stay in this field, like IKEA.
Do you think that the idea of using large spaces has not expired? Or is it not better to change the model before the world forces us? I think you have to be smart and fast to stay in business, fast at the speed of light.